By not offering iDEAL, potential revenue was being left on the table. As a result, the company has continued to level up its international game.įor example, Worldline Insight showed Square Enix that 60% of gaming revenue in the Netherlands, generated by competitors, came through the payment method, iDEAL. No matter where the fan accesses their new favourite game, upgrading their paid experience is seamless. Not only that, but we also give Square Enix the power to accept online payments from all over the world, using locally preferred payment methods. It’s like having a window into other playbooks to make sure you are always one step ahead. Now, it can benchmark performance against other top performers to gets ahead of the game. It was time to put payment data to work. Now, a new approach has delivered soaring revenue, including for in-game purchases.įor video game companies like Square Enix, WL Insight delivers a wealth of actionable data, using one of the largest sets of payment data in the world. Optimising conversion through data was the name of the game! To understand this transition, Square Enix knew it needed to improve understanding of the payment funnel and any bottlenecks. However, one of the most important performance indicators is the number of players that eventually convert from those who casually use free online games to paying customers. However, as this change took hold it was unsure how to organise this data to analyse, interpret and use it effectively.įor Square Enix, monitoring player behaviour to improve its games is fundamental to its success. This new business model means Square Enix generates enormous amounts of live data about the performance of its games, from in-game behaviour to purchasing habits. For games released by Eidos before acquisition see List of Eidos Interactive games, and for games primarily published by the group's European branch see List of Square Enix Europe games.Since its inception in 2003, Square Enix’s business has changed significantly. Where boxed games used to be sold into a network of partners, it now sells directly to millions of gamers worldwide through digital distribution and in-game purchases.For games released by Taito, both before and after the acquisition, see List of Taito games.For game franchises, see List of Square Enix video game franchises.For mobile games released by the company, see List of Square Enix mobile games.For games released before the merger, see List of Square video games and List of Enix games.However, it does not include games published by subsidiary Taito or primarily by the group's European branch, Square Enix Limited. ![]() As well as some games primarily published or distributed by the group's North American branch, Square Enix Incorporated. This list includes some retail games where Square Enix was the developer or primary publisher after its formation (excluding games distributed in Japan by Square Enix Company Limited). Square Enix acquired Taito in September 2005, which operates as a subsidiary, and the parent company Eidos plc (shortly renamed from SCi Entertainment) of British publisher Eidos Interactive in April 2009, which has been merged with Square Enix's European distribution wing and renamed as Square Enix Europe. Since its inception, the company has developed or published hundreds of titles in various video game franchises on numerous gaming systems. The Dragon Quest series has sold over 85 million units worldwide while the Kingdom Hearts series has shipped over 36 million copies worldwide. Of its intellectual properties (IPs), the Final Fantasy franchise is the best-selling, with total worldwide sales of over 173 million units. The company is best known for its role-playing video game franchises, which include the Final Fantasy, Dragon Quest, and Kingdom Hearts series. Square Enix is a Japanese video game development and publishing company formed from the merger of video game developer Square and publisher Enix on April 1, 2003.
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